Companies with strong brand awareness are going to be successful in the new millennium. The marketplace is getting smaller. Competition is everywhere. Around the corner and cramming the Internet. Only companies who carve out strong brand awareness are going to continue to move forward and grow.
Google made huge changes to there search engine and they made they changes based on more people are using their mobile devices to search on the Internet and user experience is very important to Google ranking now. Google doesn't care if you have a responsive site or a mobile site, they just want the user experience to be speedy without having to to enlarge the website to read content and to touch navigation. It is up to the website owner to decide which is better for their customers and your budget for development. If your desktop site is already doing well in Search Results then having a mobile site built is the fastest and least expensive way to mobilise your site. However, if your site is old and isn't doing well in search results you may need a completely new site and a responsive site would be better.
Recently Google made more changes that control Searches using voice control.
Voice-controlled digital assistants are being incorporated into a wide range of consumer products, and nearly half of U.S. adults (46%) say they now use these applications to interact with smartphones and other devices, according to a Pew Research Center survey conducted spring, 2017.
Here are some reasons why you need to be mobile:
1. Mobile use has surpassed desktop use. In 2016, it is 60% more likely that a first user to a site arrives there from their mobile phone decvice. Over 60% of all emails are opened on mobile phones, and 25% are opened on tablets.
2. User experience is VERY important. Users who land on your mobile website and are frustrated or don't like what they see are more likely to move onto another website for a better mobile experience.
3. Having a responsive website can be easier to maintain. Separte mobile sites require proper syncing not just for page information but for SEO as well.
4. Responsive & mobile websites also need to load quick. Sites that take longer to load may loose traffic. We have clients in Maryland, Virginia, Washington, D.C. and across the country.
How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates:
Palfrey Associates, located in Montgomery County, MD, offers custom design for all your marketing needs from a simple logo to brochures, cataloges, mailers postcards, flyers, business cards and, yes, websites, too. We have clients in Maryland, Virginia, Washington, D.C. and across the country.
These are just a few of the ideas we have created for our clients. Your business is unique; your brand should be, too!
Logos custom designed for small businesses
Custom designed mailing collateral
Custom designed business cards for types of businesses