Computer Applications Specilaists - CAS is an IBM Business Partner, providing integrated software solutions in a business-to-business environment for over 20 years. Their focus is a targeted industry, specific businesses seeking integrated software solutions for the IBM AS/400 community. CAS needed to increase sales and awareness of their other services to continue to grow.

Challenge:

• Multiple Services and software applications, one company image.
• How to convey to clients the
  other services that CAS offers.

Collateral Developed:

• New corporate image
• New presentation package
• New product catalog
• Promotional items - mousepad
• New corporate newsletter
• New brochures

Solution:

An illustration depicting parts of a puzzle was used to convey the many parts of CAS. A new slogan, "Smart Solutions" was used to convey to clients the idea that CAS had the Smart Solutions for their software application and service needs. Each piece of the puzzle represented the different services offered by CAS.