Atlantic Home Services was a new business providing services to consumers for their home. They offered home security systems, home improvement services and home safety services for seniors. They wanted to market their services under separate entities while using the one Logo - AHS.

AHS needed to reach a maximum amount of home owners on a regular basis in order to increase their business, which was their primary goal for developing a new marketing strategy.

Each one of their businesses (services) was completely set apart from the other services and was not dependent on the other services, nor did they have the same customers in common for each sale.

Three separate visuals were developed to represent the different market segments, one for homeowners, families, and families with seniors or disabled members of the family.

The challenge:

How do you market a company with three (3) distinct businesses that don't interact or rely on the same consumer base?

We developed an overall look and feel for the clients consumer image, focused on families in general. Each segment had its own look that was color coded and matched the overall look and feel for the business. This look and feel was carried over into the web site and direct mail campaign.

Using AHS's continuos mailing program that utilized new move-ins in a three (3) county area with a focus on first-time home buyers, we developed distinct look and feel with focused content for mailers. The mailers arrived as letters to congratulate the new homeower and introduce the security system to protect their investment.

Subsequent mailings focused on the home improvement services to all home owners and the safety services for families with young children, senior citizens or disabled and challenged family members.

The success of this marketing program was immediate.

Above is the home page designed for AHS's web site. This site was designed to incorporate all their services under one web site while focusing on each of their separate businesses individually. Security provided home security systems. Safety provided services for senior citizens and the disabled. Solutions provided home improvement services for home owners.

Collateral Developed:

• Newletters-direct mail
• Web site