SEO SERVICES BUSINESS TO BUSINESS

American Petroleum Exchange - Case Study - B2B

American Petroleum Exchange was a new "dot.com" business-to-business web site developed to auction refined fuel products in an industry that has been resistant to change. Our team participated in developing from inception, implemented and launched the overall look and feel of the front-end (Member Registration and Information) of their web site. The scope of our work included content and design for the marketing end of a multi-use web application, ultimately tying three applications, Ariba, Remedy, and PeopleSoft, for a complete auction program trading fuel in real-time. To facilitate education of end-users our team participated in design and development of on-line materials and printed collaterals that would help drive membership in The Exchange.

The challenge:

The printed materials for The Exchange needed to represent three segments while addressing each segment individually. This was accomplished by providing one presentation folder with separate inserts directed to the individual segment. Mousepads were provided for promotional "giveaways" at conferences and conventions. The first mousepad was produced quickly for a special meeting of the "Charter Memebers" group that preceeded the launch of web site for The Exchange. We wanted the group to become very familiar with the logo so this was used as the central theme for the mousepad and was replaced later with a version incorporating the visuals.

It was necessary to develop a convenient way to educate end-users. To facilitate this objective a complete training program was placed on CD ROM. The cover of the CD ROM used the icons found on the inside of the presentation folder to coordinate the overall look. The icons represented individual items from the visuals and would be of immediate understanding to the end-user. They were used to focus attention during the training process.


Computer Application Specialists - Case Study - B2B

Computer Applications Specilaists - CAS is an IBM Business Partner, providing integrated software solutions in a business-to-business environment for over 20 years. Their focus is a targeted industry, specific businesses seeking integrated software solutions for the IBM AS/400 community. CAS needed to increase sales and awareness of their other services to continue to grow.

Challenge:

  • Multiple Services and software applications, one company image.
  • How to convey to clients the
    other services that CAS offers.

Solution:

An illustration depicting parts of a puzzle was used to convey the many parts of CAS. A new slogan, "Smart Solutions" was used to convey to clients the idea that CAS had the Smart Solutions for their software application and service needs. Each piece of the puzzle represented the different services offered by CAS.

START GETTING RESULTS FROM YOUR ONLINE MARKETING!

 

About Company

Palfrey Associates, located in Montgomery County, Maryland, are marketing professionals with over 20+ years experience and website developers with over 18 year experience helping companies identify, define and brand their image with creative ideas for marketing, promotions, advertising and website design. Our clients are Montgomery County, MD businesses, VA businesses and businesses in Washington, D.C. and across the country.

Privacy Policy
Sitemap

Mobile Marketing

Palfrey Associates quick professional response delivered an accurate, wrote and developed my mobile website. Within one week of completion I received more phone calls then my regular old website. Read More of the testimonial for mobile websites.
Hot Heads Hair Studio- Salon owner May Luu
www.hotheadshairstudio.net

Testimonials

Judith Palfrey's willingness to work with me on desired changes to my website and knowledge of SEO has increased my web traffic exponentially and already brought me many leads through web searches alone.
Dallas Smith, Tech Doctor
www.calltechdoctor.com

Contact Us Now!

  • Phone:
    +1 - 301.417.9066
    Fax:
    +1- 240.597.0868
  • Address:
    8734 Delcris Drive
    Gaithersburg, Maryland
     USA